![]() This definition of luxury stands in stark contrast to the idea of luxury as defined by price, which became the narrative in many parts of the industry in recent years. Doppio Men’s Jacket (which I bought and LOVE), $1300Īnd then really turning the modern definition of luxury on its head by regrounding it in a new concept of creating value for the earth, for humanity, for the person experiencing it all with exquisite craftsmanship and uncompromising design. So I set out to change that–starting with luxury where I saw the opportunity to respond to women’s desire for exquisite quality at a more accessible price point through a digitally native model. The company was born very much by accident on the back of a deep dive I did into sustainability in fashion during my finance career and the revelation, for me, that while fashion is one of our most personal means of expression, the way it is made rarely reflects our values. She and I both adhere to the “buy less, buy better” ethos, so I am thrilled that she agreed to partner with me to offer my readers a special offer and share her thoughts on why sustainability is so integral to her work, what’s next and the newest Fall designs she is currently wearing again and again.įor those who aren’t familiar with Another Tomorrow, when did you launch, what was the inspiration behind the brand, and what sets Another Tomorrow apart from other luxury fashion brands? Another Tomorrow launched in January 2020 on a mission to reinvent luxury, and fashion more broadly, in service of women and the planet. ![]() With Another Tomorrow, Vanessa Barboni Hallik created a brand almost backwards, putting sustainability first in her journey to launch a line of chic, modernist, ethically-made designs. While sustainability has become a buzzword in fashion, few companies have taken substantial action to incorporate it into their work. Plus, Vanessa is graciously offering TFI readers 15% off the AT collection in-store today and online for 30 days with the code TFI15. First up: If you are in NYC today, Wednesday October 13th, please stop by our trunk show at Vanessa’s new Bleecker Street store, 384 Bleecker St.
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